About Us

Lean4Flourishing was established in January 2016, inspired by the work of John Ehrenfeld from MIT, B Lab, the UN Sustainable Development Goals, and all the leaders thinking about ensuring our future individual and collective well-being.

Our vision 

“A world where human enterprises of all kinds no longer only attempt to do less harm, but instead sets as their goal the flourishing of human and other life forever.”

To realize this vision we want to encourage all entrepreneurs to  build flourishing enterprises: those who do good to do well.

We believe flourishing enterprises will be more successful in the future: more innovative and less risky – while simultaneously being tri-profitable: financially viable, socially beneficial and environmentally regenerative.

Our Global Community

Lean4Flourishing is part of a Global Community of Practice focused on business model innovation: latest science and best practice exploring methods, processes, and tools being used to start and scale Flourishing Enterprises. Our community, the Strongly Sustainable Business Model Group is 700 members strong and we are housed at OCAD U Strategic Innovation Lab, Toronto, Canada.

UN General Assembly. (2015). Transforming our World: The 2030 Agenda for Sustainable Development – the Sustainable Development Goals.

The Lean4Fourishing Team

Antony Upward

Masters of Environmental Studies (MES) & Certified Management Consultant (CMC)
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I help business leaders design innovative, strongly sustainable, business models that reflect their values and improve their financial performance.

I draw on my 22 years of experience designing and implementing transformational projects for firms across North America and Europe.
I recently completed 3 years of graduate research in business model design and sustainability.

I am a co-founder of the Strongly Sustainable Business Model Group at the Ontario College of Art and Design University’s Strategic Innovation Lab.

Ondine Hogeboom

MBA, Social Entrepeneur, Intrinsic Coach, Mindfulness Facilitator
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I am a highly creative and innovative business developer and strategist, having started seven successful social enterprises over two decades in South Africa, Botswana and Canada. I am currently focused on coaching, mentorship and development of social entrepreneurs and flourishing enterprise (tri-impact organizations that want to do good TO do well).

I am the author of the e-book Lean for Social Enterprise am an Innoweave coach, LEF Business mentor, Futrepreneur mentor, Start-up Weekend mentor, McGill Dobson Cup judge  and mentor, SLASA mentor, InnoCite MTL mentor, Startup Canada mentor, D3 Mentor, member of the Strongly Sustainable Business Model Group and provide strategic support to Ashoka Canada.

Harvey Weisveld

Entrepreneur, Holistic Experiential Psychotherapist
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I help purposeful businesses to innovate, strengthen operations and grow profits. I supports business leaders to flourish to discover new possibilities and break free from flawed assumptions and beliefs that control their lives and confine their organizations.I strive to integrate his 25 years as a practical entrepreneur, my training in holistic experiential psychotherapy and applied Zen to help leaders find new opportunities and deeper purpose.

For the past 8 years, I have coached and consulted with numerous small businesses — bringing to life my ethical vision for better business.